![]() Here are a few ideas to get you started, and links to resources that can help you implement them using Google Tag Manager:įile Downloads – downloads of PDFs, maps, waiver forms, photos, scripts or white papers.Įmail Link Clicks – great for visitors that prefer email over forms. What types of conversions, events and goals can you track using Google Tag Manager? There are so many possibilities! ![]() Reports from Google Analytics are great, but they don’t provide a complete picture when analyzing visitor behavior or conversion points, which is where Google Tag Manager shines. Google Tag Manager doesn’t provide reporting like Google Analytics it is the connection between tracking scripts, like Google Analytics, and a website so that marketers can track visitor performance and make improvements. Google Tag Manager is a wicked awesome tool that enables marketers to gather data by controlling triggers, and can easily be added to a website with a snippet of code. ![]()
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